Glossary

Above the line advertising Promotion of brands, products or services through media like print advertising, tv advertisements, radio advertisements, banner advertising, and online promotion like search engine optimisation and internet banner advertisments are part of above the line advertising. Above the line advertising loosely also mean mass media.

Advertising Advertising is the art of drawing public attention to goods and services by promoting businesses, and is performed through a variety of media. It is an important part of an overall promotional strategy. In other words, advertising is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Advertisers influence your identity by making commercials

Annual reports These documents, also known as 10Ks, give a detailed picture of a company's financial condition, and should be read by any investor considering investing in a company's stock. They include management's discussion and analysis, stock price history, and financial data like revenues, expenses, earnings, margins, and balance sheet.

Brand Management Brand management is the marketing technique of promoting a product, service or it's brand identity using advertising and promotion. The objective of brand management is to increase percieved value of a brand in eyes of customer, hence increasing brand recall and brand loyalty, which eventually can lead to increased sales.

Branding The process by which the true character and purpose of the company or organization is communicated. It is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competiting products. It is an image. It is a combination of words and letters, symbols, and colors. Click here for our Branding Portfolio

Brochures A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest. Click here for our Print Portfolio

Below the line advertising Any sales promotion tactic which uses less conventional means like frequent use or loyality incentives, email marketing, newsletters, direct mail, exhibitions, sponsorship activities, public relations, freebies with goods, trade discounts, redeemable coupons, point of sale displays etc. to try and create immediate or delayed incentive for purchase are part of below the line advertising.

Calendar A calendar is a system for naming periods of time, typically days. These names are known as calendar dates. A table showing the months, weeks, and days in at least one specific year is called a calendar. Calendars can be 1, 2, 4, 6 or 12 pages. Customized calendars can be more creative in design. Click here for our Calendars Portfolio

Catalogues A catalog or catalogue is an organized, detailed, descriptive list of items arranged systematically. It may also refer to a list of items enumerated with a specific numbering scheme. Catalogues are meant to give a general illustration of the products a company produces. Click here for our Catalogue Portfolio

Coffee table books An elaborate oversized book suitable for displaying on a coffee table. Click here for our Coffee Table Book Portfolio

Creative writing Creative writing is a term used to distinguish certain types of writing from writing in general. The use of specificity of the term is partly intentional, designed to make the process of writing accessible to everyone (of all ages) and to ensure that non-traditional, or traditionally low-status writing (for example, writing by marginalized social groups, experimental writing, genre fiction) is not excluded from academic consideration or dismissed as trivial or insignificant.

Direct mail campaigns Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email. Direct marketing is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. Click here for our Direct Mail Campaign Portfolio

Internet advertising Online marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce.

Magazine A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both. Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is later than the date it is actually published. They are often printed in colour on coated paper, and are bound with a soft cover. Click here for our Commercial Magazines and Newsletters Portfolio

Newsletter A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Many newsletters are published by clubs, societies, associations, and businesses, especially companies, to provide information of interest to their members or employees. Some newsletters are created as money-making ventures and sold directly to subscribers. Click here for our Commercial Magazines and Newsletters Portfolio

Packaging Packaging is the enclosing of a physical object, typically a product that requires protection from tampering. The objects enclosed in the package may require protection from, among other things, damage caused by physical force, rain, heat, cold, sunlight, pressure, airborne contamination, automated handling devices, or any combination of one or more of these.

Photography The process of producing images of objects on photosensitive surfaces. Photography is the art of using and manipulating the camera and film to produce unique images of reality or formal abstractions. The subject and the stylistic or aesthetic intentions of the photographer will determine the "type" of photography.

Posters A sign posted in a public place as an advertisement is called poster. A Poster is any large piece of paper which hangs from a wall or other such surface. They are a frequent tool of advertisers, propagandists, protestors and other groups trying to communicate a message, and they also see personal use by people, especially the young, who wish to decorate in a relatively low-cost manner.

Season’s greetings A card sent to express personal greetings. Seasons greeting cards are also used by NGOs to generate funds for poor and underprivileged. Click here to view our Seasons Greetings Portfolio